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The Power of Curiosity
Humans are naturally curious. When information feels just slightly out of reach, we want it even more. By placing the “full article” in the comments, creators build suspense while boosting visibility. More comments mean more engagement, and more engagement means the post travels farther.
A Modern Storytelling Tool
This approach has become especially popular for:
- Personal stories
- Unexpected discoveries
- Before-and-after reveals
- Advice or cautionary tales
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